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Imagine this: An incredibly qualified client does a drive-by of your perfectly staged luxury listing. She parks in front, pulls out her smart phone, points it at your listing and - instead of calling you - opens an app. Your client uses this app to check the local crime stats, the proximity of her favorite grocery store and the sold price of the house next door. They're all presented as a graphic overlay as she points her camera towards your listing's front door. Finally, the app reports that there are two foreclosures three doors down. It even presents a graph of falling home values in the neighborhood. Your client pulls away, shaking her head. Your commission? Sorry, that's part of her exhaust. What's happened? You've just entered the world of augmented reality, where real-world objects (e.g., your listings) are paired with digital experiences to provide enhanced information. About everything - and anything. Forget QR codes and property-specific web sites. Soon, all your clients will need to find out everything they want to know about your listings will be presented via augmented reality. So what does it mean to you? First, the future is here, right now, and you need to pay attention. And second, that you can't miss Claire Boonstra's keynote presentation at Real Estate Connect®. Boonstra is the co-founder of Layar, one of the premier developers of augmented reality applications. She also happens to be one of the 10 most influential women in technology, according to Fast Company Magazine, and a technology pioneer at Davos, a conference attended by technology's elite and political power brokers. Will her presentation be relevant to you? Absolutely. But only if you can envision a future where you're the most successful professional in the real world - and the most augmented one as well. |
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